One of the most powerful and often overlooked aspects in reshaping responsible gaming is the ability to enable and encourage users to perform self-service analytics on their gaming data. We utilize advanced analytics to promote player accountability for responsible gaming behavior, providing access to intuitive self-service reporting tools that enable users to perform queries and generate reports independently. Visual dashboard and modeling reports that have been simplified, straightforward, forward, and easy to understand to identify behavioral indicators that can signal an opportunity for the gambler to take action to discourage continued at-risk gaming behaviors.

Next-generation responsible gambling focuses on the gambler's financial wellness. The "house edge" always favors the casino, meaning the odds of the casino winning a gambler's money are greater than the odds of a gambler winning the casino’s money. In gambling, nothing is left to chance. We see the next generation of responsible gambling shifting focus from determining the best advantage for the house to the gamblers. It’s a zero-sum data and personal accountability game. To effect change requires an innovative and unique consumer product that's able to disrupt the harms attributed to problem and disordered gambling