loader

Welcome to Play2Keep Gaming

  • For general info: (702) 546-9803
  • English

    English French Russian Spanish

Play2Keep Responsible Gaming Modernization

Has answered the call for a modernized and relevent approach to responsible gaming that meets the needs of consumers, casino operators, state regulators, and governments in preventing at-risk, problem and disordered gambling behavior at its core. Gambling should be a fun and exciting experience!

Revolutionizing Responsible Gambling from the Palm of a Player's Hand. The most innovative approach in mitigating players losing more money than they can afford to lose. Coming Soon!

  • MCK



INNOVATIVE SELF-SERVE PREDICTIVE GAMING DATA

One of the most powerful and often over-looked aspects in reshaping responsible gaming is the ability to enable and encourage users to perform self-service analytics on their gaming data. We use advanced analytics to drive player accountability for responsible gaming behavior through access to simple-to-use self-service reporting tools to perform queries and generate reports on their own. Visual dashboard and modeling reports that have been simplified, straight forward and easy to understand to identify behavioral indicators that can signal an opportunity for the gambler to take action to discourage continued at-risk gaming behaviors.



ACTIONABLE DATA TO DRIVE RESPONSIBLE GAMING

Player data is critical for successful gaming operations. Paramount is knowing how much a player is worth, who are the most valuable gamblers and how to exploit their wealth (gambling losses). Player’s wealth is determined by operator tracking systems used to identify player gaming patterns using advanced algorithms and neural statistical modeling that track which game is being played and for how long, and how much money is being spent. In contrast, we use advanced analytics to communicate directly with the player using their gaming data separated from the operator with tailored actionable responsible gaming behavioral modification strategies from their smartphone.



NEXT-GENERATION PLAYER RESPONSIBLE GAMING

Next-Generation responsible gambling is where the gambler's financial wellness is the bottom line. Let's do the math. The "house edge" is the bottom line for casinos and the casino always wins. The odds of the casino winning a gambler's money are greater than the odds of a gambler winning the casino’s money. In gambling, nothing is left to chance. We see the next-generation of responsible gambling shifting focus from determining the best advantage for the house to the gamblers. It’s a zero sum data and personal accountability game. To effect change requires an innovative and unique consumer product that's able to disrupt the harms attributed to problem and disordered gambling.


Technology